Founder of Shaadi.com and the People Group; Shark Tank India investor. An early Indian-internet operator whose long, patient bet preceded the fame by two decades.
People Group (Shaadi.com) · Internet, consumer · est. 1997Born in Mumbai in 1971. Educated at Jai Hind College and Boston College (MBA), then a product manager at MicroStrategy in the US. Started Sagaai.com in 1997 — renamed Shaadi.com — and built the People Group (Makaan.com, Mauj Mobile) around it. Co-founded/chaired the Internet and Mobile Association of India. Became a household name as an investor on Shark Tank India from 2021.
Notable achievements
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Most know Anupam Mittal as a Shark. Fewer know he ran one of India’s earliest internet businesses for a decade before it paid off. A critically neutral, sourced case study of Shaadi.com, the People Group’s overreach, and the privilege that bought him patience.